The role of consumer-cause identification and attitude in the intention to...
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to extend prior research on the influence of consumer-cause identification on the intention to purchase products...
View ArticleGlobal consumer culture: epistemology and ontology
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to propose a conceptual framework that highlights the reinforcing nature of global consumer culture (GCC). In doing...
View ArticleCustomer engagement through choice in cause-related marketing
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to construct a conceptual framework of the effects of customer engagement on cause-related marketing (CRM), with the...
View ArticleEffects of the dimensions of ethnocentrism on consumer ethnocentrism
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to investigate, theoretically and empirically, the role of the six dimensions of reconceptualized ethnocentrism in...
View ArticleBalancing territorial identities
International Marketing Review, Ahead of Print. Purpose In today’s globalized world, countries are becoming increasingly multiethnic. This raises questions about the different dimensions of consumers’...
View ArticleGlobal-local consumer identities as drivers of global digital brand usage
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to represent the first empirical attempt to explore global-local consumer identities as drivers of global digital...
View ArticleGlobal and local brand stereotypes: formation, content transfer, and impact
International Marketing Review, Ahead of Print. Purpose The dominant paradigm in international branding research treats perceived brand globalness (PBG) and localness (PBL) as attributes algebraically...
View ArticleBeyond reach: an extended model of global brand effects
International Marketing Review, Ahead of Print. Purpose Despite considerable investigations of the various outcomes of perceived brand globalness (PBG), the concept itself remains ambiguous, demanding...
View ArticleReflections on defining global brands, fragmentation and segmentation, and...
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to present a response to papers written by Professors Samiee, Belk and Özsomer as commentary pieces on my original...
View ArticleReflections on global brands, global consumer culture and globalization
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to explore global brands, global consumer culture (GCC) and globalization, and offers a thesis in line with...
View ArticleThe uncertain future of globalization
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to offer a different perspective on the global consumer culture (GCC) phenomenon and identify new avenues for future...
View ArticleGradual Internationalization vs Born-Global/International new venture models
International Marketing Review, Ahead of Print. Purpose During the last two decades, studies on the theoretical models in the area of international business (IB), such as gradual internationalization...
View ArticleFairy tales of global consumer culture in a polarizing world
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to respond to the essay by Cleveland and Bartsch in this issue. The paper also aims to counter argue the various...
View ArticleDisasters, hope and globalization: exploring self-identification with global...
International Marketing Review, Ahead of Print. Purpose An unconscious concern regarding one’s inevitable death, known as mortality salience, may affect consumers’ brand choices in the aftermath of...
View ArticleConsumer cultural identity: a comment
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to comment on the article “Consumer cultural identity: Local and global cultural identities and measurement...
View ArticleThe future of globalization: a comment
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to present an afterword to Steenkamp’s reflections on the future of globalization published in this issue of...
View ArticleGlobal consumer culture: consequences for consumer research
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to comment on the conceptual framework highlighting the reinforcing nature of global consumer culture....
View ArticleForeign retail banner longevity
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to provide a robust examination of the factors that accelerate/decelerate the divestment timing of retail banners in...
View ArticleConceptualizing and operationalizing local and global cultural identities: a...
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to provide a perspective on the Strizhakova and Coulter article in this issue, with particular focus on the...
View ArticleTemporal dynamism in country of origin effect
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to enrich country of origin (COO) effect in international marketing theory by adding the understanding of temporal...
View ArticleAn institution-based view of firms’ early internationalization
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to examine the differential effects of national export promotion policies (EPPs) on firms’ early...
View ArticleThe myriad meanings of cultural identities
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to provide the authors’ response to three commentaries (Batra and Wu, 2019; Papadopoulos, 2019; Westjohn and...
View ArticleStanding out vs fitting in: luxury value perception and acculturation
International Marketing Review, Volume 36, Issue 3, Page 483-510, May 2019. Purpose The purpose of this paper is to understand the impact of American culture-oriented values, Chinese culture-oriented...
View ArticleBrand Origin Recall Accuracy (BORECA): a new measure of brand origin salience
International Marketing Review, Volume 36, Issue 3, Page 464-482, May 2019. Purpose The purpose of this paper is to conceptualize and test a new concept named “Brand Origin RECall Accuracy” (BORECA)...
View ArticleWhen does uncertainty avoidance promote customer-to-customer intercultural...
International Marketing Review, Volume 36, Issue 3, Page 445-463, May 2019. Purpose Previous literature has reported inconsistent findings regarding the impact of uncertainty avoidance (UA) on...
View ArticleAppreciating vs venerating cultural outgroups
International Marketing Review, Volume 36, Issue 3, Page 416-444, May 2019. Purpose Cosmopolitanism and xenocentrism denote distinct individual orientations toward cultural outgroups. The former...
View ArticleCross-cultural application of a practice-oriented acquiescence measure
International Marketing Review, Volume 36, Issue 3, Page 391-415, May 2019. Purpose Extant research shows that acquiescence response style (ARS) is culture-bound and may bias the results of comparative...
View ArticleOpen-mindedness and adaptive business style
International Marketing Review, Volume 36, Issue 3, Page 365-390, May 2019. Purpose The purpose of this paper is to investigate the role of relational competences, such as open-mindedness and the...
View ArticleSuppliers’ local network embeddedness and buyers’ joint innovation
International Marketing Review, Volume 36, Issue 3, Page 342-364, May 2019. Purpose The purpose of this paper is to investigate the effects of original equipment manufacturing suppliers’ local network...
View ArticleBig data and its strategic path to value in international firms
International Marketing Review, Volume 36, Issue 3, Page 318-341, May 2019. Purpose One of the major trends in today’s businesses is big data (BD). While research on various aspects of BD is...
View ArticleConsumer cultural identity: local and global cultural identities and...
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to offer a framework for considering the interplay between local (national) and global (world-based) identities and...
View ArticleAdvancing global consumer culture research
International Marketing Review, Ahead of Print. Purpose This paper provides a perspective to the article by Cleveland and Bartsch in this issue. The purpose of this paper is to focus on examining...
View ArticleDoes non-profit brand image mean the same across cultures? An exploratory...
International Marketing Review, Ahead of Print. Purpose The current challenges international charities face with regards to their deteriorating image, as a result of recent scandals (e.g. Oxfam, Save...
View ArticleTowards a framework for understanding ethnic consumers’ acculturation...
International Marketing Review, Ahead of Print. Purpose While it is essential to further research the growing diversity in western metropolitan cities, little is currently known about how the members...
View ArticleCrafting strategy for international marketing: outside-in or inside-out?
International Marketing Review, Ahead of Print. Purpose Drawing on the resource-based view, dynamic capabilities and exploration literatures, the purpose of this paper is to simultaneously investigate...
View ArticleThe impacts of organizational learning capacities on relationship-specific...
International Marketing Review, Ahead of Print. Purpose Organizational learning is a critical factor in generating firm innovation. While the firms are working with global business partners, not only...
View Article“It’s a new game out there”: e-commerce in internationalising retail SMEs
International Marketing Review, Ahead of Print. Purpose The purpose of this paper is to explore how market factors (pertaining to institutions, competition and resources) shape the international...
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